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Enquirer Consulting Group / Prepared for Eli Lilly
August 2026

The prescriber channel is crowded.
The corporate one beside it is not.

A short read on reaching corporate decision seats by name in a regulated market, sent to go with Monday's note.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

Where the second conversation happens.

01
In pharma the commercial front door is built for the prescriber. The field force, the congress calendar and the medical channel all point at clinicians, and every company in the category runs them.
02
A growing share of what decides a product's economics sits somewhere else: a health system contracting seat, a payer, a group purchasing office, a specialty pharmacy, a development or manufacturing partner. Those are corporate buyers and they do not read the prescriber channel.
03
Partnering and licensing run on conferences and relationships that already exist. The universe of companies holding an asset, a capability or a site worth one conversation is far larger than the universe that appears on a partnering agenda.
The prescriber channel is measured to the decimal point. The corporate one next to it is mostly unworked.
Prepared for Eli Lilly
Where this goes

From broad presence to named contact.

Today
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At most companies in this category, first contact with a corporate counterparty comes through a congress, a banker or a relationship that already exists.
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That is rational, and it means the first conversation usually starts once both sides are already looking for it.
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The long tail of smaller partners, suppliers, sites and regional operators tends to be reached only when one of them moves first.
In the first weeks and months
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A named list of the organizations that matter for one specific objective, built against criteria you set rather than bought as a file.
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Messages written one person at a time for the scientific, operational and commercial seats that actually decide.
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A watch on the moments that open a decision: leadership changes, funding, readouts, site expansions and contract renewals.
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A motion your own team owns at the end, with the list, the playbook and the reporting handed over.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for Eli Lilly

Three things, built for a regulated market.

The named-account layer

Organizations identified one at a time against criteria you set, then kept current rather than bought once, so outreach only runs where a conversation is worth having.

One account, several seats

The scientific seat, the operations seat and the commercial seat read completely different arguments. They get different letters on the same account.

A trigger watch

Leadership moves, funding events, readouts, facility expansions and contract renewals, so contact lands while the decision is still open rather than after it closes.

One contractor and one point of contact. No stack of tools or freelancers to manage, and no vendor list to keep track of.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

We build the list from public and verified sources, then check every organization against the criteria you set, so outreach only runs against accounts you would take a meeting with.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this fits Eli Lilly

A regulated market rewards precision.

01

The universe is listable

Health systems, sponsors, partners and suppliers are all enumerated in public registers. A finite market is exactly where reaching every account by name beats broad awareness work.

02

Compliance is a design input

In a regulated category the wording, the claims and the record of what was said matter as much as the reach. We build that in at the start rather than bolt it on.

03

You keep the machine

A fixed engagement, proven on real booked conversations, then the list, the playbook, the tooling and a trained operator move to your side.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

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Without building an outbound team from scratch.
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Without a permanent agency on retainer forever.
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Without a stack of tools and freelancers to manage.
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Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. A short call with Matthew, 20 minutes, at a time that works for you.
  2. Matthew brings the named accounts and the exact people we would start with. You tell us if the list is right.
  3. If it fits, we agree the scope and a start date. If not, you keep the read.
Reply with two or three times that suit and we will work around you, or grab a slot at calendly.com/enquirer/review.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Matthew Marani   /   matthew@enquirerconsulting.com   /   calendly.com/enquirer/review
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for Eli Lilly.